Understanding Publicity
We now have to think about how we publicize information for our client.
An important aspect of PR is to develop materials that intrigue the media and entices them to tell your "story".
We need to develop multiple story lines for our Title I students to have in our/their arsenal.
Like looking at client audiences we need to look at the variety of media outlets that play to our targets for the benefit of the client.
Take a look at the email I sent you so that you can get an idea of some of the types of writing required in PR and how they function.
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